What is dama*? The First AI-Native BI Tool
Oct 10, 2025
If you’ve ever felt frustrated by slow dashboards, endless data pipelines, or paying for 5+ different BI subscriptions, you’re not alone.
Companies today are drowning in fragmented data stacks. From ETL to warehousing to visualization, each step demands a separate tool, subscription, and expert to glue it together. The result? Delayed projects, frustrated teams, and insights that arrive too late to matter.
This is exactly why we built dama, the world’s first AI-native, all-in-one BI platform thought for fast-paced teams.
What is Dama?
Dama is an AI-native BI tool that replaces the traditional patchwork of data tools with a single, seamless platform.
Instead of layering AI chatbots on top of legacy systems like Tableau, Looker, or Power BI, Dama was built from the ground up with large language models (LLMs) in its backbone. That means every query, dashboard, and insight is powered by AI, but always with humans in the loop for full control and transparency.
With dama*, you can:
Connect your databases, Google Analytics, Sheets, or APIs in minutes.
Ask questions in plain English and get instant dashboards.
Manage ETL pipelines and warehouses without hiring a data engineer.
Share insights across your team on day one, not after weeks of setup.
In short: Dama makes data management 10x faster and accessible to everyone, not just specialists.
Why is Dama Different from Legacy BI Tools?
Traditional BI tools (like Tableau, Power BI, or Looker) were designed in the pre-AI era. They’re powerful, but also:
❌ Complex to set up
❌ Expensive (per-seat enterprise contracts)
❌ Slow to deliver insights
❌ Built for analysts, not operators or founders
Most “AI BI” competitors today just bolt a chatbot onto these old platforms. That’s not enough. The chatbot doesn’t really understand your schema, it can’t resolve ambiguities, and the platform still requires technical training.
Dama is different because AI isn’t a feature, it’s the foundation.
All-in-one, not a patchwork → one login, one bill, one workflow from data import to visualization.
LLM in the backbone, not a chatbot on top → context-aware AI that learns your schema and business logic.
Startup-first, enterprise-ready → usage-based pricing, simple setup, and scales as you grow.
Transparent AI → you can always review the SQL and logic behind insights.
Who is Dama For?
Dama was designed for non-technical professionals, founders, product managers, marketers, growth teams, who need answers fast.
Instead of waiting days for analysts to deliver a dashboard, teams can self-serve insights instantly. Startups using Dama save $150k–$300k per year by delaying data hires, while also cutting costs on redundant subscriptions.
Why Now?
The timing is right. Just as tools like Cursor revolutionized coding with AI-native design, Dama brings the same AI-first approach to data.
Large language models are finally capable of handling the huge context needed to understand databases. At the same time, startups can’t afford to waste weeks on BI setups, they need insights today.
That’s why dama* is already being adopted by high-growth startups looking to move fast, make smarter decisions, and unlock the full value of their data.
dama* at a Glance
Founded: 2025 (HQ: Turin, Italy + Delaware, US)
Team: Elia Mazzon (CEO), Giuseppe Intilla (CTO), Teresa Pasquini (COO)
Vision: From BI dashboards today → to complete data infrastructure by 2027
Final Thoughts
When you search for “dama”, you might think of a game of checkers, a chess queen, or even the word “lady” in Spanish. But in the world of data and business intelligence, dama means something new:
👉 An AI-native BI tool that finally makes data work for people, not the other way around.
🔗 Try it out: getdama.com
💡 Or book a demo: https://cal.com/dama-datamagic/product-demo